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7 Spice
Live BBQ and Kitchen brand identity: bold flavor, warm hospitality, crafted live on charcoal.
7 Spice is an authentic charcoal grill and live culinary kitchen concept celebrating bold spices, live grilling theatre, and generous hospitality.
We developed a comprehensive 15-slide brand guideline governing packaging, typography, and restaurant atmosphere.
Rooted in the visual tradition of live charcoal craft, the identity pairs custom display serif typography with stamped kraft packaging.
The dining landscape in the region was saturated with generic grill houses lacking brand warmth.
- •Generic restaurant branding lacked tactile storytelling and heritage depth.
- •Takeout packaging failed to convey the premium warmth of the dine-in live kitchen experience.
- •Staff uniforms, menus, and signage required a consistent, easy-to-implement system.
We established a rich visual language powered by the display typeface "Ranjha" and charcoal ember palette.
- Charcoal & Saffron System: Deep Charcoal Black (#1A1A1A) with Ember Red (#E63946) and Saffron Gold (#D97706).
- Ranjha Typography: Handcrafted character and warmth across menus, signage, and packaging.
- Eco-Friendly Kraft Packaging: Stamped greaseproof paper, takeout boxes, and spice containers.
System Principles
Crafted Live
Charcoal cooking theatre visible to every dining guest.
Bold Spice Craft
Authentic 7-spice blends prepared fresh daily.
Generous Hospitality
Warm family atmosphere and tactile restaurant design.
Visual System & Deck Showcase
01. Cover Presentation
7 Spice Live BBQ & Kitchen brand guideline deck cover.
02. Brand Overview
Artisanal charcoal culinary philosophy and heritage foundation.
03. Primary Logo System
Master logo badge lockup with ember flame geometry.
04. Color Architecture
Charcoal Black, Paprika Red, and Warm Saffron Gold palette system.
05. Ranjha Typeface
Custom Ranjha display serif character set and headline application.
06. Illustration Style
Handcrafted spice botanical and charcoal grill engraving illustrations.
07. Packaging System
Stamped kraft paper takeout boxes, greaseproof paper, and bags.
7 Spice Flame & Saffron
A warm, appetizing artisanal culinary palette built on Charcoal Black, Ember Paprika Red, and Warm Saffron Gold.
Ranjha Display Serif
Custom headline typeface Ranjha delivers handcrafted character and warmth across menus, signage, and takeout packaging.
Ayra Print & Pack
Custom packaging design and high-impact social media promotional campaign for seasonal retail.