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Rincón Argentino
A little corner of Argentina in Boulder: authentic handcrafted empanada restaurant brand identity.
Rincón Argentino is an authentic Argentinian restaurant and empanada house in Boulder, Colorado.
We celebrate the rich flavors and traditions of Argentina through handmade empanadas, thoughtfully sourced ingredients, and the time-honored ritual of mate.
We created a 13-slide brand guideline deck, poster series, shopping bag packaging, and digital ordering UI concept celebrating authentic Argentine warmth.
Artisanal ethnic eateries need a brand presence that communicates cultural authenticity without feeling cliché.
- •Conveying genuine Argentine warmth and handmade empanada craft in an elevated way.
- •Unifying physical dine-in mate ritual with fast-growing digital takeout ordering.
- •Creating an iconic poster and packaging system worthy of Boulder’s artisanal food community.
Our identity blends heritage and heart, inspired by Argentina’s iconic details, warm earth tones, and artisanal craft.
- Pampas & Terracotta Palette: Deep Earth (#1E1510) with Terracotta Rust (#C85A32) and Argentine Saffron (#E0A946).
- Ornate Heritage Typography: Ornate serif headlines paired with warm modern sans for menu readability.
- Omnichannel Presence: Tactile kraft packaging, stamped paper bags, and responsive website UI concept.
System Principles
Hecho a Mano
Handcrafted empanadas folded with time-honored Argentine techniques.
Warm Hospitality
Creating a gathering place rooted in community and mate rituals.
Cultural Pride
Honoring Argentina’s culinary soul right in the heart of Boulder.
Visual System & Deck Showcase
01. Brand Guidelines Cover
Rincón Argentino brand guidelines cover: A little corner of Argentina in Boulder.
02. Authentic Flavor Poster
Artistic poster: Handcrafted empanadas & traditional mate.
03. Poster Board Mockup
Street poster board application with warm terracotta typography.
04. Shopping Bag Packaging
Printed kraft shopping bag and takeaway empanada packaging box.
05. Food Photography & Print
Artisanal chimichurri steak sandwich paired with heritage poster collateral.
06. Packaging Architecture
Complete takeaway system: coffee cups, pastry boxes, and empanada sleeves.
07. Website UI Concept
Online ordering platform and digital menu experience on desktop display.
08. Master Logo Badge
Authentic circular emblem with ornate sun of May accents.
Rincón Pampas & Terracotta
A warm, heritage-led artisanal palette inspired by Argentina’s earth tones, rich leather, and mate leaves.
Rincón Heritage Display
Artisanal serif and handcrafted sign typography celebrating Argentine hospitality and traditional mate rituals.
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